our strategy

Having as many people as possible in jobs is a good thing for society as a whole. It makes companies productive and it provides people with a fulfilling life. It is our ambition to be an employer of choice ourselves, so that we can continue to attract the best people, who in turn will provide our clients with the excellent execution they need.

Our strategy model

structural growth drivers

strategic building blocks

value for our stakeholders

sustainability basics


  • EBITA margin of 5% to 6% over time, through revenue growth and mix improvement
  • continuous profitable market share gains
  • sound financial position with leverage ratio of between 0 and 2

Geographically, Randstad is active in countries representing over 90% of the global HR services market. We aim to capitalize on the structural growth drivers of our industry:

  • Flexibility and outsourcing;
  • Demographics;
  • Clients are looking for a total offering;
  • Regulation.

We believe that these structural growth drivers will define the HR services industry for decades to come. We have designed our strategy to anticipate and respond to these drivers, throughout economic cycles, as effectively and agilely as possible. Our strategy to capture these growth opportunities consists of four strategic building blocks, which correlate with the structural growth drivers:

  • Strong concepts;
  • Best people;
  • Excellent execution;
  • Superior brands.

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