Branding

Download additional info and/or graphs

Randstad is known for building strong brands in the HR services sector. We believe strongly that branding is not just about advertising. It is also very much about the philosophy and identity of the company behind it.

Behind the Randstad brand portfolio are a number of sophisticated systems that enable smart and efficient collaboration between marketing managers worldwide, without constraining creativity.

All appearances of the Randstad brand, and the endorsed brands that have the same family characteristics, benefit from the support of a global, web-based marketing operations management system, incorporating state-of-the-art digital asset management.

In short, this means that the marketing materials that are developed in one country are also available for the others, and that various marketing disciplines are spearheaded by experts from different countries, working together on a marketing intranet.

Over the past years, the use of this system has lowered the non-visible part of our marketing costs considerably, freeing up resources for investments in a wider reach.

Other benefits are increased speed to market, enhanced learning and more time to focus on local actions and adaptations where these make the difference.

The strongest feature of the Randstad brand is our integrated communications approach. Our media relations, labor market communications, investor relations and marketing communications, with both internal and external audiences, are tightly linked to our core values and our strategic building blocks. In all our communications we summarize this as: 'Good to know you!'

Back to top

Portions of this page copyright © Investopedia.com