Lily pad model

Our growth model is known as the 'lily-pad', where more lilies grow from a common stem until they cover an entire pond.

First, we research the local market thoroughly. Once we have identified an area with sufficient market potential, a team of two consultants starts up a 'unit', the structure we use to grow our business.

A third consultant is added when the unit reaches maximum capacity. Then we add a fourth consultant and split the unit into two. As the business grows, more and more units are added, including specialties and new services.

Once we have covered a particular area thoroughly, we consider opening a new branch. There are strict criteria for the expansion of our branch networks. As our business and market share in the first location grows, we move into an adjacent area where we repeat the growth model.

The model also works in a downturn but then the focus lies on scaling down. When productivity falls, units will be merged. The average annual attrition of 20-25% of front office personnel enables us to scale back easily.

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