Having as many people as possible in jobs is a good thing for society as a whole. It makes companies productive and it provides people with a fulfilling life. It is our ambition to be an employer of choice ourselves, so that we can continue to attract the best people, who in turn will provide our clients with the excellent execution they need.
Our strategy model
structural growth drivers
A workforce with the right degree of ﬂexibility increases the productivity and competitiveness of our clients. Moreover, outsourcing is a key driver for our industry as clients increasingly focus on core activities and they realize that outsourcing certain HR functions results in efficiency gains. By gaining more diversiﬁed experience, candidates become more competitive in the labor market and more attractive to employers. In addition they beneﬁt through new work arrangements, such as ﬂexible working hours, part-time work, and temporary work.
Populations are changing. Scientiﬁc research clearly indicates that quantitative and qualitative skill shortages will become more acute in the future, led by an aging population and declining population growth in many Western countries. This will lead to higher mobility in the employment market and will drive future growth of our industry. Understanding and responding to changing demographics is vital to our future success.
Clients are increasingly looking for total service offerings with fewer suppliers. As a global leader, we are ideally positioned to provide clients with the right candidates and solutions.
Deregulation is a key market growth driver. We advocate the lifting of unjustiﬁed restrictions in over-regulated markets, while pushing for a fair and effective regulatory environment in markets where this has yet to be introduced. We believe that the removal of restrictions will accelerate growth.
strategic building blocks
Our service concepts reﬂect the needs of our clients and candidates. They are the foundation of our business.
This building block acknowledges the importance of our corporate employees in maintaining and building on our success and position in the market.
We use best practices across our businesses, which gives us an edge in the market place.
Our brands are instantly recognizable to clients and candidates, and by focusing on brand awareness, we strengthen our global offering.
value for our stakeholders
- EBITA margin of 5% to 6% over time, through revenue growth and mix improvement
- continuous profitable market share gains
- sound financial position with leverage ratio of between 0 and 2
Geographically, Randstad is active in countries representing over 90% of the global HR services market. We aim to capitalize on the structural growth drivers of our industry:
- Flexibility and outsourcing;
- Clients are looking for a total offering;
We believe that these structural growth drivers will define the HR services industry for decades to come. We have designed our strategy to anticipate and respond to these drivers, throughout economic cycles, as effectively and agilely as possible. Our strategy to capture these growth opportunities consists of four strategic building blocks, which correlate with the structural growth drivers:
- Strong concepts;
- Best people;
- Excellent execution;
- Superior brands.